A well-optimized website doesn't have to look like an obviously optimized website.
Some of the first results listed in a search engine are pages that merely repeat the very keywords you were searching for. Over and over. It's hidden lamely in the contrived site copy. And again on the bottom of the page. And in white font, lurking in the margins for some unknown reason. But was it really what you were looking for? And do you want your visitors to feel the same annoyance when they find your site?
I didn't think so.
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After learning the tricks of the SEO trade (from tags and keyword domains to pay-per-click marketing), I won't promise you number-one rankings; what I will promise you, however, is that the people who are looking for your product and/or service will find you with minimal effort and/or unnecessary distraction.
Whether you're looking for someone to your current site, your existing print collateral for the web, optimized copy from scratch, or research keywords to tweak your meta tags (especially if you don't know what that means), you've clicked on the right result.
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